Portfolio

🌱 Work we’re proud of

From solo founders to independent businesses — here’s what we’ve built together.

Social media content creation for small businesses in Singapore

WorkoutLah · Fitness

Shoot · Management · Strategy

WorkoutLah came to us wanting content that felt motivating and beginner-friendly without the intimidating hardcore gym aesthetic. Over one month we handled full content planning, profile optimisation, and consistent posting. Starting from a low-activity account, we refined their positioning and introduced more engaging, relatable formats tailored to their audience.

Results: Views increased from under 200 to 1,000+ on selected posts · +20 organic followers · Stronger brand presence with clearer messaging and visual consistency.

Homely Hammock · Book Publisher

Strategy · Content Creation

We took a bold, interactive approach by interviewing expo visitors with one simple question about the pillars of Islam. Under time pressure, many struggled, sparking reflection and lively discussion online. The content was designed to inspire curiosity while staying true to the brand’s values and mission.

Results: 14,000+ video views · High engagement through comments, shares and saves · Increased profile visibility and follower growth from a single post.

The Blink Ritual · Beauty

Branding · Visual Identity · Launch Strategy

The Blink Ritual is a tarot-inspired eyelash extension brand we helped build from the ground up. Instead of competing on price, we developed the concept “Let the ritual choose your blink”, positioning the service as a mystical luxury ritual where clients draw a tarot card to reveal their lash destiny. We led the full brand strategy, naming, positioning, logo, tarot lash cards, story templates, highlight covers, rate cards, booking flow, and complete social media launch system.

Brewberry Tea · F&B Events

Brand strategy, identity, launch system

We partnered with Brewberry Tea from day one, shaping everything from positioning, menu strategy and pricing to visual identity and customer experience. We developed a clear brand story around feel-good drinks for events, designed the full drinks menu, refined recipes for scalability, and created a sustainable pricing model for weddings and corporate events.

Beyond strategy we led the creative direction: brand naming, tagline, logo styling, menu design, rate cards, social media launch plan, and booth experience mockups.

Maremyst · F&B

Shoot · Edit

An ode to indulgence. We captured Maremyst’s signature tiramisu from sensual close-up angles paired with soft ASMR sound design, and each layer from the cocoa dusting to the creamy folds shot with deliberate intimacy. A visual love letter to dessert.

supa.bk · Finance

Shoot · Management

Content shoot and full account management for a Singapore-based finance professional. We handled creative direction, filming, editing and posting, building a consistent content presence from scratch.

Faiz Pineapples · F&B

Shoot · Management · Strategy

Full content management for a local F&B brand. We had shoot days, content strategy, caption writing and scheduling. We built their content calendar and ensured consistent posting across platforms.

Syed Yassier · Finance

Shoot · Management · Strategy

Content strategy and full management for a Singapore-based finance professional. We developed his content positioning, handled shoot days, and managed posting to build his personal brand and online presence.

White Maison · Bridal

Shoot · Strategy

A trial collaboration with a Singapore bridal brand — we handled shoot direction and content strategy, capturing the elegance and craftsmanship of their collection through slow-paced, intentional visuals.

Kinhaus · Property

Video Editing

Video editing support for a Singapore property brand — delivering polished, professionally edited short-form content ready for posting.

Shay Bamadhaj · Personal Brand

@shaybamadhaj · Everything

The strategist behind the agency. Eight years of content creation across multiple industries, built in public. Follow along at @shaybamadhaj on Instagram.

RIB Soul Food

Coming July 2026

We’re currently working on something special for this halal soul food restaurant on Jalan Kubur. Check back soon.

Twyst · F&B Content

Currently in production

Content currently in production. Watch this space.


Bridal Social Media Rebrand

This project highlighted the exquisite craftsmanship of Ashclusive’s new bridal collection. We created a slow-paced, 20-second video that lingered on the delicate beadwork and intricate fabrics of each gown. Every frame invited the viewer to pause and appreciate the artistry — transforming each detail into a quiet statement of elegance and luxury.

For Ibtiiman Bridal, the vision was joy in motion — showcasing not only the gowns but also the radiant personalities of the models who wore them. We captured the magic of women of different backgrounds, laughing, twirling, and celebrating beauty in every form. The result was a warm, behind-the-scenes glimpse that made viewers feel part of the experience — authentic, diverse, and full of life.


Our Logo Designs


🌸 Ready to bring your brand to life online? Let’s talk about your first content project.